Or you could also say.
"Worried about where your future girlfriend is really seeing? Tile helps you with that too. Discreetly pop one into her bag and you can know where she is any time. "
I can think of numerous ways to use this for less than honorable reasons, that said we don't have any reasonable methods to assess in advance if a technology is likely to be more repressive or more liberating.
For Tile I think I could think of more positive uses than negative. I quite like the fact you can crowdsource a surveillance system. Although one problem with the bike example is that pretty soon the criminals will get smart and rip the tag off ( now if it was IN the bike frame... ) but the problem is if you have some kind of markers ( protected byXXX ) then this just alerts them to needing to radio isolate the bike. A friend of mine would have liked these when he got his bag stolen in a big French train station. Unfortunately he had his laptop stolen and was able to remotely log in scan his drive get the location and the name and photographs of the person who had now purchased his old laptop from the thief. Unfortunately the french police could not be bothered to follow up on such a easy win, I guess they don't like people coming along and deskilling their job either. Perhaps if you offered this service along with access to some thugs it might work out better. In the end there were two victims.
This does make you wonder what a future where every object is unique and has some knowledge of its owner would do for criminality. How are you expected to effectively steal something when what the purchaser can check you are the legitimate owner. Is Apple's iPhone anti theft system the future of ownership?
To be honest I'm not sure, but I'm sure I might get one of these.
file under: crowd sourced surveillance, the power of Bluetooth 4
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