Smart Watches, Wearables, and That Nasty Data Rash - Part 2

Smart Watches, Wearables, and That Nasty Data Rash - Part 2: 



"A subset of marketers persistently and excitedly promise a future of location-based advertising where we’re pummeled by ad messages and discount offers as we pass by storefronts or walk through shop aisles"



Strange our contrast between the physical and off-line worlds. In the physical world this sounds nightmarish, but isn't this what happens in the digital world already? Content based on my emails and once you've have looked at previously always seems to follow me around the Internet. 



I guess it's a matter of how we display the adverts. I've been followed for months for ads about smart tags, which would be okay. Given that the biggest segment of marketing on the Internet seems to do with Viagra, then being followed around by adverts for penis enlargement and begging letters from African princess seems to be another. So seeing the advert is one thing having adverts about us that others can see is another.



The article also references a very cool device Nymi.  http://www.getnymi.com  vision of which I think is perfect, unfortunately it's the sort of thing you could do easily with an Apple Watch in software. That said, this machine is independent (it can operate without being a peripheral for a mobile phone ). From a convenience point of view, this kind of identifier works really well, unfortunately it also has the slight problem that you tend to invest the device with your identity and all the chilling aspects that in tales.