Behaviour change talk

Parisa Eslambolchilar, Swansea University

The Constructive, Destructive,

and Reconstructive Power of

Social Norms

P. Wesley Schultz,1 Jessica M. Nolan,2 Robert B. Cialdini,3 Noah J. Goldstein,3 and Vladas Griskevicius

http://dulcineasdivinevision.com/Documents/CSUSM%20Psychological%20Science%20Publication%20Constructive%20Destructive%20%20Reconstructive%20Power%20of%20SocialNormsCialdini.pdf

Social norm - going to the average
Boomerang effect - I am above average so I move down ( think something like energy consumption) .

22 degrees is social norm for temperature.

Influence: The psychology of persuasion - RB Cialdini - 2007 


Did a study looking at people's energy consumption. 


Summary 


physical device is useful acting as tangible reminder over phone as separate thing.


on the subject my favourite  Chick clique: persuasive technology to motivate teenage girls to exercise


 http://doi.acm.org/10.1145/1125451.1125805

and 

Activity Sensing in the Wild: A Field Trial of UbiFit Garden

Sunny Consolvo


Nice talk.