Finding a Product's Cool Factor - The Accelerators - WSJ
This is an interesting attempt at trying to measure what makes a product cool. The basic methodology was getting people to pick their cool products and talk to you about them. Then doing an analysis of the products and conversations to see if there were any factors which emerged from these products. Given the descriptions of the article I think the one thing they've did was just identified popular products. Or rather the overall recommendations they give you are just recommendations for good software.
I think a better methodology would get people to pick five cool products and five uncool products get them to talk about each and then try to identify factors that were unique to cool products.
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