Thursday, October 25, 2012

Dyslexic friendly university

I was talking to someone from a University low down on the academic league table recently. He basically said that as far as doing better went they were generally stuck - if your low down on the league tables you don't get much funding/time to do much research so it's harder to move up. Their approach was to forget getting on the research ladder - after all why play a game you can't do well at? 

We went on to talk about encouraging graduate start-ups ( all of the new jobs are in London and the North east is in saw need of new industry). I mentioned one of my favorite facts - that while dyslexics make up 1% of senior management and  4%-15% of the population they represent 15%-20%(UK-US) of entrepreneurs. I reasoned that if one was honestly dedicated to encouraging graduate start-ups then one would have to begin with the right raw materials and so logically find ways to attract and encourage dyslexic students.

It left me struck with how a smaller local and recent Universities would compete in the UK market place. I had an idea that if I was running a department or a university that one approach I could take was going the way of a couple of universities/colleges in the US and becoming highly dyslexic friendly. e.g like  Beacon ( http://www.beaconcollege.edu ) and  Landmark ( http://www.landmark.edu ) and Living ( http://experiencecle.com ).  We have a number of private dyslexic schools in the UK so why not a university or two ? 

Currently many universities have programs to support dyslexic students. But this is largely about bending the student to fit the course. Imagine a university which bent the course and  its self around the student, producing dyslexic friendly; learning materials, learning practices, entry requirements and assessment methods. I would argue that such a university regardless of status could rightly charge at the high fee rate and not put students off.   

Currently dyslexics make up 4%-15% of the UK population but about 1-2% of the undergraduate student population so it strikes me that it would be a market that is underdeveloped and so with a large growth potential. The facts are that once a dyslexic student gets into university they are more likely than normal of doing well ( dyslexic undergraduates do better than average in their final degrees). Naturally you would have to have the same levels of accomplishment as a typical university but I believe you achieve this by not using a student's greatest weakness ( high pressured writing to a deadline i.e exams) as the key assessment technique.  

And for example you might think that this would weaken your post graduate offerings and your potential to do world class research.  Yet this might be a good line in self delusion, 'Negroponte commented that links between dyslexia and high talent are often observed at MIT-- indeed, these observations are so frequent that locally dyslexia is called "the MIT disease.'   (http://scottishdyslexia.blogspot.co.uk/2006/06/mit-disease-nicholas-negroponte.html) ( NOTE MIT disease is so called 'because the overwhelming majority of their researchers/students are dyslexic'). So on the contrary I believe it would also be useful to boost postgraduate work and research.


You might argue that such a university would gain a reputation for producing dyslexic graduates and anyone coming from there would be immediately labeled as  'defective' to possible employers. Yes, there is a huge amount of discrimination out there but that doesn't stop largely black universities in the US  being very successful.    While we don't know the causes for the  link between dyslexia and entrepreneurialism like we didn't know the link between smoking and lung cancer but still did something, if such a university did have a 'start-up' park/incubator I think such a place could be well placed to stimulate a local economy somewhere and produce dyslexic friendly employers. 

Many dyslexic students also move towards STEM subjects so again if you were genuinely honest about boosting STEM subjects a highly dyslexic friendly university might be the way to go.

Sunday, October 7, 2012

KissInsights is now Qualaroo

That vernerable survey site - infact it was mentioned in the Lean Startup book - KISSinsights has rebranded ( why I ask ) as Qualaroo.  File under you know where it is when you need it. 



Free Online Surveys, Customer Feedback & Survey Software Tool | Qualaroo

Global warming and usability

 A researcher at CHI2011 said what can usability do about global warming - an awful lot I said. An article has turned up proving my point. 


There is a good article in Scientific American showing that 

  1. If you install a smart meter you don't get any energy savings instantly. 
  2. Most people don't know how to change the settings on their smart meter to get any savings at all. 
This is basically a usability problem but the problem for a researcher like me is how to get a paper out about getting it right. 

Friday, October 5, 2012

Data ‹ The CultureCode Initiative

Data ‹ The CultureCode Initiative


As part of the process of discovering my northen roots I found CultureCode a hacker/artist collaboration."CultureCode events are designed to create an opportunity for the cultural and digital communities to work closely together". Mean while the data sets are wonderful.


Thursday, October 4, 2012

Another example where simple usability problems can have big problems

From http://www.bbc.co.uk/news/uk-19817798

Taking about how a multi million pound bidding process failed.

"The DfT was using a new model for evaluating bids, a spokesman told the BBC. The mistakes appear to have been down to errors made in the inputting of the data, rather than with the model itself, he said."

Friday, September 28, 2012

Wallboards information radiators | Atlassian



Wallboards | Atlassian

You can tell I have a deadline by the number of things I'm coming across while looking for the real stuff. These 'wall boards' or 'information radiators' are ambient displays focused on specific team information.

The would make a good focus of study.

Wednesday, September 26, 2012

Screen gesture control

Leap Motion

For all of thoseMSC proposal/Phd student applications I get -about using guestures like the Minority Report -- its been done. I'm still not sure its usable.



hijack - easy sensors for the iPhone

projects :: hijack: Vimeo
A rather wonderful hack - they use power from the iPhone's headphone audio socket to power a small adunio like board. The system then sends info back the iPhone in which can be collected and re-used. Ideal for a some cool Uibicomp projects.



Hijacking Power and Bandwidth from the Mobile Phone's Audio Interface - Integrated Prototype from Thomas Schmid on Vimeo.

Tuesday, September 25, 2012

Does the social NET work ? Facebook/Linked in and old models of value


[1] 
Thinking about both facebook and Linked-In is that they have both failed to use what they are in order to make value. They are both stuck in previous generation economic models. 
Let me explain - if you want to advertise on Facebook it's 'big advantage' or 'USP' is the detailed demographic information that it holds on it's users. They know ( or think they know) how old you are, gender, geographic region. Let's face it this is knowledge that most web advertisers can either find out or infer. Google probably know how old I am or could find out by profiling if they wanted to.

So the demographic data isn't something that Facebook or Linked in or any other social media has a strong monopoly of. 

But something they do have is the social nextwork. 

There have been various studies and reports showing how much your social network effects you. If your friends are fat, your more likely to be fat. If you friends vote on way your more likely to vote one way.  From social network theory we know not all these friends are equal.  The person who is most likely to introduce new thinking is the so called 'weak link' the person who knows you and a completely different social group. So from a value point of view an advertiser whats to target people who are likely to be influential - these might be like the  early adopters, they come after the inovators but are socially more connected and 'respected' in a broad sense. Yet if you sign up to use Facebook or Linked-in advertising you DON'T see an option to pay a bit more and only target 'influential people'. These are the people who everyone responds to and recommend or  critique something. In advertising parlance these are the 'cool kids' who others are likely to be influenced by. 

 If you think you want to change opinions you actually target the people around someone.  People ofter look to the social network to get an idea of 'whats normal'.  If two or more people are doing then they are more likely to try it them selves. So from an advertising point of view your much better off targeting a socially connected group of people. From this we can see offering a socially connected group is far more powerful than just a limited demographic. 

Yet in both cases Facebook and Linked-in have failed to capitalise on the unique data they have. My prediction is that it will one day happen.