Thursday, June 6, 2013

Masters project of the day - Trust

There has been some anecdotal evidence about how often people will trust a website which has spelling errors upon it. 

Previous work by 

Everard, Andrea, and Dennis F. Galletta. "How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store." Journal of Management Information Systems 22.3 (2006): 56-95.

Has shown that people don't trust websites which have error but the research has not explored people's personal relationship.



There are two aspects I would explore 


  1. How much would you trust someone who makes spelling errors in email or facebook or dating site.
  2. How much would you trust someone who make numeric erroro in an communication 
  3. How much would you trust someone who made graphic errors.
should be quite simple to do - show two emails or profiles by two diffrent people one with errors and the other with non and ask people to rate 
(or work by preference - choose A or B) 

Measures check social desirability (Rotter 1967).
Balanced Inventory of Desirable Responding (BIDR) developed by Paulhus (1991)
Measuring Trust:
Experiments and Surveys in Contrast and Combination Michael Naef Jürgen Schupp - has general trust measure. 



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